Brand & marketing strategy, UX design, and creative direction.
Brand & marketing strategy, UX design, and creative direction.
Marketing strategy, brand management, content strategy, campaign development, art direction, copywriting, graphic design
Webster is a global university based in Saint Louis and operating 7 international campuses. I managed the creation of a new funnels for admissions, alumni, and athletics while strategically refreshing the brand’s narrative and visual voice.
An integrated, evergreen campaign system — “You, Unlimited” —connecting admissions, enrollment, fundraising, and executive communications.
Viewbook spreads
Acceptance Posters
Campus Visit Invite, Direct Mail
Transfer Guide
Webster has a growing graduate business school, in addition to a robust non-traditional curriculum offering certificates and degree completion. I worked with Deans across schools to create marketing materials and advertising aimed at increasing enrollment.
Site-specific OOH
Executive MBA , print advertising
No university in the country can function without donor support. I worked with the director of development, and Webster’s (two) presidents to support alumni and corporate giving activity.
Donor direct mailer. Each brochure highlights the student(s) directly impacted by the donor’s gift. Variable printing allowed for copy and graphics to dynamically change, while individual head shots were physically adhered to each insert.
Branded Icon System